Internet Marketing Strategy: Thesis Internet Marketing

5/23/2008 7:34:31 PM

By Tim Cohn
Marketing Consultant and Author

A friend was asking me the other day what I had done to get so much traffic to my web site in such a short period of time.

My site http://www.marketingprinciples.com now ranks in the top 1% for web site visitor traffic worldwide according to alexa.com -

Not bad for one guy and a laptop!

At first I was reluctant to share my secrets with my friend, but the more I thought about it, the more I realized other web site owners might benefit. My thesis on internet marketing was born.

He and I had discussed how in the “beginning” how internet marketing was considered technical and out of reach to everyone except the guy wearing the pocket protector. I thought back to when I first went online and remembered how I chose not to follow the advice of my “technical advisor” but instead chose to take what had worked
in the “real world” and put it online.

Believe me - finding a web designer who would keep my site simple wasn’t easy to do. Simple and straightforward web sites were not the order of the day. As you know billions of dollars were raised and subsequently lost by “visionaries” with unworkable ideas for making money in the world’s newest medium.

After I launched my site, I toiled alone for two years in the privacy of my office and studied the “who, what, when, where and why” from data the internet delivered to my electronic doorstep. Then in late 2001, I took what information I had learned and applied my new found knowledge to my site. Low and behold - more people came, more people looked and more people bought.

I don’t want to make what I did seem overly simple because anything that took two years worth of study and work, by definition wasn’t simple. However in hindsight there were many factors that contributed to my sites initial failure and subsequent success. The following are seven common reasons web sites fail to generate traffic:

A Thesis Internet Marketing: Tim Cohn’s Top 7 Reasons Why Websites Fail To Generate Traffic:

1. Web site owners don’t target their message to specific audiences.
2. The site’s design doesn’t incorporate meta tags for search engines to score.
3. Each web page’s title doesn’t reflect the individual page’s content
4. Each page doesn’t provide detailed descriptions of the page’s theme.
5. The site isn’t built with keyword and key phrase search relevancy in mind.
6. Statistics aren’t captured to learn why searchers come to the site.
7. The site isn’t submitted to the top 21 search engines and directories that produce over 88% of all internet searches.

If you would like to save the further aggravation, time and money in your quest to move all or parts of your business online contact me for your free web site marketability analysis ( a $497 value ). Simply click on the free Web Site Marketability analysis box in the corner of this page.

At the very least, you will discover the reasons why your website hasn’t performed like you had hoped it would. At best you could open new markets and channels for new paying customers to find and reach your business.

To learn more about how Tim Cohn’s Thesis Internet Marketing, Internet Marketing or how you can make your website more search engine friendly - contact us @405-842-0163, via email: info at marketingprinciples.com or visit the Marketing Strategies section of this site.

Tim Cohn is a Google Advertising Professional and author of the book For Sale By Google.