Advanced Marketing Consultants » Pricing Strategies

Pricing Strategy; Pricing Strategies

5/23/2008 7:34:36 PM

Without question, this is an incredible and powerful marketing tool. I regard this as a true breakthrough that will forever change the competitive landscape both on and off the Internet.
Alex Mandossian, Managing Director Heritage House Worldwide, Inc.

Pricing Strategy; Pricing Strategies Software is a solution to a nagging problem all businesses are plagued with … how to properly price your product for optimal return. It is incredibly fast, ingenious and accurate. Craig Hane – TWI, Inc.

Knowing the exact right price you should charge means the difference between financial losses, mediocre sales, or huge increases in revenue. Internet Research data shows that charging the wrong price online can easily drop total revenues by 50%, or more, and cause e-commerce failures.

Pricing Strategy; Pricing Strategies defined:

The reason why so many products fail or produce such poor returns online and offline is because business owners, corporations and marketers do not know the exact right price to charge before a launch, after a launch, or what to change the price to years later when there are many new competitors and the competition is stiff.

Harness the strategic power of picking the exact price right now. With Pricing Strategy; Pricing Strategies Software, you will be able to determine the exact right prices that generate the most revenues, or the greatest number of customers.

How many sales do you think you have lost because Internet and offline shoppers
have price expectations that are dramatically different than what you are charging?

How do you find out the exact price Internet prospects were willing to pay just before they decided to click past you to another site that met their expectations?

What net-shoppers expect to pay for your product or service when buying online is one of the most critical success issues facing ebusinesses and entrepreneurs.

Internet pricing research shows that net-shoppers generally expect at least a 10% to 20% discount for buying your product or service on the Internet. Expected discounts for information products are even higher, ranging from 10% to 100% of the conventional offline retail price depending on the topic and type of information. Additionally, research shows that charging the wrong price online can easily drop total revenues by 50% or more, and cause e-commerce failures.

Down deep you know that a perfect website with perfect copy, and the wrong price will produce dismal sales. Just think about how price intensively you shop on the Internet. Isn’t finding the best price one of your main objectives when surfing? Isn’t finding the best price one of the main benefits net-shoppers are looking for? If you are ignoring their price expectations, they are ignoring your product or service offering.

Dramatic profit increases are achieved by those who use Pricing Strategy; Pricing Strategies Software.

A national direct marketing company and publisher recently achieved a 43.6% increase in profits by optimizing his price to his target market. As this case history points out, the old conventional price testing method he was using robbed him of tens of thousands of dollars.

In 1998, he did a conventional three-way price test and based on his results, was sure he had the winning price. His conventional price strategies test yielded the following results:

Prices tested conventionally: $29 $59 $100
Sales generated: $1,160 $767 $400
Number of orders: 40 13 4
Gross Profit after
Cost of Goods of $16: $520 $559 $336

One year later, a price test using Pricing Strategy; Pricing Strategies Software showed that the exact best price (accurate to within one dollar) was none of the above. The actual price that generated the highest revenue was $30 more ($89) and a surprised client generated 43.6% more gross profit than at the old $59 price as seen below:

His old price: Pricing Strategy; Pricing Strategies Software Price:

Before & After Prices: $59 $89
Sales generated: $767 $979
Number of orders: 13 11
Gross Profit after
Cost of Goods of $16: $559 $803
A profit increase of $244, or 43.6%.

Getting a sale Online or Offline is about pricing strategies… setting the exact, right price that matches your market’s willingness and ability to spend.

Let’s face it, most people you know are dismally disappointed with Internet revenues. Most honest website owners will privately tell you that the net has simply been a deep black hole that they have been dumping their money into.

Even Amazon.com with all their deep discounts, has not made a dime. If you were trying to support your family with Amazonï¿½s profits, you would be living in a cold dark alley. They can afford to run at a loss in order to capture the market after all they can use venture capital and investor’s money; you canï¿½t.

Learning the exact right price to charge that matches your market’s willingness to spend will be the most important offline and online strategy that you will ever implement.

Pricing Strategy; Pricing Strategies Software is not just an exact pricing strategy process that tells you your increase or decrease in revenues for every dollar your price changes, but it is also an easy to use pricing strategy software application and process and comes with an incredible two tape audio set.

The first tape is a seminar-on-tape and workbook on: “Strategic Online, and Offline Pricing: How To Determine The Exact Price That Will Generate The Most Buyers or Revenue.”

Your second tape comes with documentation and walks you through how to Use Pricing Strategy; Pricing Strategies Software and think like a strategic pricing expert.

With Pricing Strategy; Pricing Strategies Software, not only will you be able to price accurately, but

1. Offline, you will be able to test faster and at a fraction of the cost.
2. Price testing using the Pricing Strategy; Pricing Strategies Software process will cost you 88% to 90% less than conventional methods.
3. You will be able to pin-point exactly what will happen to your total sales volume at
each different price you might charge within $1 increments if you desire.
4. If you want to conduct your price test using the Internet, you can do it for free,and have your answers and complete pricing study results in 48 hours.
5. You can use it with your favorite brand of computer: Macintosh or PC Versions
of Pricing Strategy; Pricing Strategies Software are available. (Requires Microsoft Excel)

Three pricing strategy questions you should ask yourself, and know the answers to:

Question #1: How much revenue have I lost on my existing products, services, and new product launches during the past year because my pricing was totally wrong, or not optimized for maximum revenue generation?

Question #2: How much is the investment to have my own copy of Pricing Strategy; Pricing Strategies Software? In all likely-hood, you will receive a multiple return on your investment the very first time you use it.

Question #3: What is my downside risk if I buy a copy of Pricing Strategy; Pricing Strategies Software? Answer ï¿½ Zero. Pricing Strategy; Pricing Strategies Software comes with a 100% money back guarantee for a whole year. If you are even mildly dissatisfied with your breakthrough results, simply call our special ï¿½no questions askedï¿½ number at 1-405-842-0163. You will receive a full refund.

Another super-powerful benefit when you use Pricing Strategy; Pricing Strategies Software

You will learn, by using one special rating-question, who will buy your product or service after you finish your price test. Simply remail these specially coded prospects with your offer and ï¿½your exact right priceï¿½ … and you will make enough sales to pay for your entire test and maybe even have leftover profits!

As many of you know, we have generated 2 billion dollars in Joint Venture Sales and Product Revenues in the last 13 years. Having been involved in these successes, I can emphatically say that Pricing Strategy; Pricing Strategies Software has been one of the single most important tools behind our successes. For one of our joint ventures, it was the single, most important driving reason why they went from near bankruptcy to number 1 in their market niche.

I truly believe that Pricing Strategy; Pricing Strategies Software can empower you more than anything youï¿½ve ever done, and as you will learn in our audio tape course (that comes with Pricing Strategy; Pricing Strategies Software) it can be the basis for developing competitive strategies that will demolish the competition.

See the attached brochure about Pricing Strategy; Pricing Strategies Software so you can see how powerful and easy it is to use first hand.

Wishing you every success,

Tim Cohn
President
Advanced Marketing Consultants, Inc.

Imagine what would happen if you knew the exact right price to charge for a product or service … and by knowing this information you could choose the one price that would generate thousands of dollars of increased revenues, or have the ability to choose the one price that would generate less revenue but thousands of additional customers.

This incredible price modelling process will pin point what happens to your sales volume in relationship to the different prices you could charge, and it will also allow you to project buying interest for different markets or lists that you test.

It is called Pricing Strategy; Pricing Strategies Software, and it’s an-easy-to use process that only requires sending out as few as 500 test questionnaires to your prospects offline and sometimes as few as 100 online. The questionnaire has only 5 questions that prospects are asked, and once you enter the answers from only 40 to 60 people into the Pricing Strategy; Pricing Strategies Software spreadsheet … it automatically generates and prints all the strategic pricing information and charts needed to make dramatic profit increasing changes.

The first chart produced by Pricing Strategy; Pricing Strategies Software tells you the critical high-low resistance price range. Prices higher or lower than the range result in significant drops in gross revenues.

The chart (to the right) shows the min-max range for a software product. At less than $1,900 prospects doubted its quality, and at over $2,900 they considered it too expensive.

An introductory pricing strategy was adopted at $2,000 to gain initial users. The price was then moved up to $2,900 during the campaign. This resulted in $870,000 in sales during a nine month period and number one position in the market niche.

The Secret To Doubling Your Sales Revenue or Number of Customers

The second critical chart generated by Pricing Strategy; Pricing Strategies Software will show you the gross revenue differential that occurs due to every increase in price. The price curve below for a “How-To-Manual” shows that at $29.99, maximum revenues of

$1,500 (A) will be generated. At $35.99, just $6.00 more (B), gross revenues experience a drop to $820. Knowing that total revenue will drop 55% when charging $35.99 empowers you to maximize gross profits for all your products or services.

The price drop differential of 55%, extended over a large campaign would mean earning only $82,000 instead of a possible $150,000.

Lack of precise pricing information from one’s market is one of the key reasons why business owner’s fail to make adequate profits. Maximizing profits allows you to generate healthy cash flows resulting in the capability to self fund future corporate growth.

Along with this chart, Pricing Strategy; Pricing Strategies Software generates the chart (to the left) which tells you the exact price points for the previous chart, and the percentage of prospects still willing to buy at each price point. Column 3 indicates that percentage for every price point you selected.

Your final chart tells you the buying and non-buying interest of your market, selected market niches, or new lists that you want to test.

This information will allow you to make “go, no-go” decisions before you ever invest a dime in developing a product, and know for sure exactly what the buying interest level is as a percent of the total prospect market.

Knowing this valuable information for your product or service can make an enormous difference in your gross profits.

Pricing Strategy; Pricing Strategies Software is probably the single most important marketing tool on the market today. With it, you can see exactly what price will dramatically increase your profits and customers.

And, Pricing Strategy; Pricing Strategies Software comes as a complete package with a 1 hour Audio-Tape-Seminar and Workbook entitled: “The Strategic Online & Offline Pricing Seminar”. This tape will not only teach you pricing, but also how to strategically change prices as a product or service moves through its maturity curve.

Tape two with its manual, will show you how quick and easy it is to use Pricing Strategy; Pricing Strategies Software. More importantly, we discuss how to use your charts to become a strategic pricing expert. We also discuss high power marketing strategies that are possible as a result of the information on your price charts.

Become a high-profit, power marketer and order your Pricing Strategy; Pricing Strategies Software software today. (Microsoft Excel software required for Pricing Strategies Methods Software spreadsheets to function.)

To order Pricing Strategy; Pricing Strategies Software call 405-842-0163 or order online by clicking below:
Order the Pricing Strategy; Pricing Strategies Software Program

Tim Cohn is a Google Advertising Professional and author of the Wiley book For Sale By Google