Marketing SWOT Analysis Software

5/23/2008 7:34:34 PM

After generating nearly 2 billion dollars in direct marketing revenues, the experience taught us many techniques and means of analyzing motivational triggers when doing direct marketing.

Doing consistently powerful direct marketing takes discipline, and hard work. We continually found ourselves “starting our thinking process from scratch” every time we began a new product marketing project. This was always at the cost of time and energy lost.

The worse thing that was happening to us, was that our really great strategic breakthroughs that we had developed to hit absolute home runs were forgotten 3 promotions later and never used again. No doubt this resulted in a loss of millions of dollars.

A SOLUTION FOUND: SWOT Analysis software was born…

We finally went back over our campaigns and unique strategies and reviewed what the causes were that brought us to these breakthroughs.

The answer? It was the strategic QUESTIONS we were asking ourselves under different challenges and situations. The old saying that adversity breeds invention was true. When trying to help our most destitute, underfunded joint venture customers we were forced to ask out of the box questions during our strategic thinking process. Some of the creative solutions, competitive advantages, and hard to refuse offers were phenomenal. But … when we had normal challenges, we reverted to our typical approaches and left the super strategies and ideas behind.

We knew what we needed. We didn’t want a list of all the breakthrough ideas we had developed, because that would eliminate our creative thinking process. By approaching each new project with a clear and objective mind, AND then asking the right, provocative questions that forced us out of the box, we would achieve the same results … but uniquely applied to each challenge at hand.

After reviewing past campaigns for weeks, we developed a list of the 25 most important questions and situations that would allow us to gather all the breakthrough information we needed to hit consistent home runs.

We then applied our internal strategic process where we rate each idea developed and sorted them by category (Barriers or Objections, Benefits, Copy, Competitive Advantages, Credibility, Headlines, Offers, Strategies, and Target Markets). This resulted in a consistently powerful SWOT Analysis,
regardless of the situation.

The net result was a SWOT Analysis Report with all the ideas from each category sorted in order of importance. We now had strategic ideas, hard to refuse offers, headlines, bullets and sales copy, and a host of other powerful sales information. With the Final Report, we found that we seldom ever had to go beyond the 20% best strategies, copy ideas, headlines, etc. in order to produce high power sales and marketing packages. And thus, New Product Marketing SWOT Analysis Software was born.

The Results From Using Marketing SWOT Analysis Software …

When writing marketing and advertising copy, it forced us to use all the Best, Most Powerful ideas and concepts first before going to lesser ideas. We typically ran out of room before we got to the weaker copy and ideas. This made us realize how much filler we often had in promotional materials that was not creating high emotional desire to propel our prospects to a sale. The result? We started beating our own control packages.

The questions forced us into creative problem solving and customer motivational analysis process that resulted in consistently reducing our copy writing and strategizing time by 50% to 65% … with better results.

For the last five years we have kept this as one of our secret weapons and corporate competitive advantages. As you probably all know, last year we decided to make all are strategic tools and information available to all our direct marketing clients and customers. As a result, products like Geographic Segmentation And Direct Marketing Software, and The Course on … Advanced Direct Marketing are available to all professional marketers seeking to out-achieve even their best historical efforts.

WHAT WOULD HAPPEN TO YOUR RESPONSE RATES … IF?

What would happen to the response rates of your advertisements and direct marketing packages, if you did the following?:

• Be provoked to think “outside of the box” and approach your marketing challenge as if you were facing the fiercest competition under the worst competitive disadvantages?

• Think objectively about what you were marketing?

• Discover a super strategy, and then another, and then another … AND then find that the synergy between the three super ideas propelled you to a new, absolutely incredible idea that worked like magic?

• Produce exceptionally powerful marketing materials that had an absolutely compelling, emotional impact that produced high response rates from the first word to the last?

• And, have a Report with 50 to 200 ideas all rated by category and power of impact at your fingertips before you started your promotional writing and strategic plan?

In the last Stage of the Marketing SWOT Analysis Software Process, all your answers are sorted by Category … for example, all Offers will be grouped together and sorted in order of School Grading Levels. You then have the opportunity to look at every answer in a Category ranked from Best to Worse. In your last step of the Process, you can “add to” or “change” an answer, add solutions and then re-rate them for the absolute best in each Category on a scale of 1 to 10 … where 10 has the highest value.

Marketing SWOT Analysis Software will take you through a Step-by-Step our proprietary SWOT Analysis process of how to analyze prospect motivation, positioning, and strategizing. It is a comprehensive, intensive process that helps you to objectively analyze your product or service. When you’re finished, you will have all the ideas you need for your Headlines, Powerful Offers, Power Moving Benefits, Buyer Justification, Strategies, Competitive Advantages and handling Objections and Barriers to purchasing. When done with the above Process, simply click on the Print Report Button to generate an organized Final Report ready for you to use in creating your Marketing Strategies, defining Target Markets, and writing Advertising and Direct Marketing Copy. You will also have developed powerful competitive strategies and tactics to implement, that will help you take your marketing promotions to the next success level. This breakthrough SWOT Analysis marketing tool will help you make more profits, gain more customers, and produce marketing materials that will generate higher response rates. By using this SWOT Analysis software, we personally produce direct mail packages and ads in one third the time. And if you ever get writer’s block … We guarantee that you will have so many hot copy ideas to write about that you will never get writer’s block again!

To order Marketing SWOT Analysis Software call 405-842-0163 or order online by clicking below:

Marketing SWOT Analysis Software

Tim Cohn is a Google Advertising Professional and author of the book For Sale By Google.